Dear Golden

This special store – the premier destination for women’s vintage and modern clothes and accessories in downtown Ann Arbor – was looking for a brand refresh that would last for the next 17 years+ in business.

The owner came to us with a specific request: a distinctive logo she could change regularly with the seasons, or just on a whim. In turn, we developed a visual system of lettering, ligatures, and 4 glyphs along with an expanded color palette to do just that.